The point is this, Affectiva’s pivot has been an enormous success. The future is, of course, all about ever more efficient sensors, but that is another story. Could Affectiva perhaps understand drivers better than the steering wheel and gas pedal could, which previously was the only touch points a car had with its driver? What would the impact be on car safety and occupant experience?
The automotive industry had started to show some interest in driver behavior. This was back in 2016, the birth year of the renewed fascination with autonomous driving. Affectiva now wanted to pivot to even greener pastures–industrial applications. I played a small role in helping them re-frame their offering and reach out to a completely new customer segment.Īs fun as advertising is, it is an established industry with what seemed like little scope for growth for a third party application. Rather, her enthusiasm, the brilliance of Affectiva’s approach to make a mark in the emerging field of emotion AI, those were things that were more apparent.Īffectiva came to me at a time when they were making a pivot, from having a very successful, yet narrow application of their technology used by Kantar Millward Brown to help advertising clients with ad testing (as it turns out, Affectiva can figure out which jokes make you have face expressions that indicate laughter or sadness). As a female, Muslim CEO and cofounder of an emerging AI startup called Affectiva, she stood out, although I didn’t think much of it at the time. I first met the author, Rana el Kaliouby, when I ran MIT Startup Exchange.
Today, I wanted to share that I just bought the excellent book, Girl Decoded.
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